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Lululemon SeaWheeze

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OVERVIEW

Founded in British Columbia, Canada in 1998, lululemon athletica is a technical athletic apparel company for yoga, running, and training that has expanded over the years into lifestyle apparel, accessories, and personal care products.

PROBLEM

Lululemon was the lead sponsor for SeeWheeze, a popular annual run in Vancouver, Canada. The run website would see very little traffic 364 days of the year. But on the day of registration, there would be a surge as people signed up, causing delays and frustration. Lululemon needed a site that could scale quickly to enable runners to register for their run.

Our Solution

  • Shared infrastructure

    Use the same infrastructure that powers lululemon.com eCommerce.

  • Fully authorable

    Create a solution that allows corporate headquarters to update or modify content on the website as required.

  • User-friendly design

    Update designs to reflect the growth of lululemon as a company as well as the popularity of the event.

Our Results

  • 100% Uptime during critical peak traffic periods

  • 3 Templates to allow different content

  • 8 Req/s peak traffic during registration

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